Let's face it, advertising is extremely expensive. Fortunately, there
are some simple and free ways to promote your website without paying
through the nose.
1. Join an Online Discussion Group
There are any number of discussion groups and bulleting boards on
the Internet. Find one that interests you and is likely to attract the
type of people who fit into your target market, join it and participate.
Be as helpful as possible to the other members of the group, and don't
forget to put a link to your website in your signature line.
2. Place Your URL on All of Your Existing Stationary and Advertising
Your existing clients may not know that you have a website, and
won't use it unless you constantly remind them. Place your URL on all
invoices, receipts, envelopes, letterheads and business cards. By the
same token, if you are running an existing advertising campaign, ALWAYS
include a reference to your URL.
3. Talk it Up!
Mention your website in every conversation. Mention it on the
phone, mention it at social functions, mention it to the clerk at the
grocery store. The more you talk about it, the more visitors you'll get.
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